This is some excellent copywriting:
Our Bullard Field Pant is far more than a pair of khakis, it’s a lifetime experience. At its core is our 10.2 ounce Bullard Twill that has been aggressively washed to a familiar state of softness and comfort. Fabric of this weight and construction has little or no practical use in an age of planned obsolescence. Not only will these khakis endure the test of time, you may be compelled to put them in your will.
I also really like the line at the top: “We made Bills better by not changing a thing.” Solid.
Found Bills Khakis via Put This On.
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